WBIE Aiming to Expand MMO Market with The Matrix Online2009-09-10 00:00:00The massively multiplayer online gaming business seems to be getting bigger by the day. Players have more choices than ever before, so if you're a publisher of an MMO you have to do your best to let gamers know what your product can offer that the competition can't. If a publisher can get enough players hooked on its title, then subscription fees should take care of the rest.
Early next year, Warner Bros. Interactive Entertainment (WBIE), with the help of co-publisher Sega, will bring its own MMO to market. The Matrix Online, developed by Monolith Productions, will offer what no other MMO can: a continuation of the Matrix universe and where every person "jacked in" plays an active role in shaping the continuing saga. GameDAILY BIZ recently sat down with Jason Hall, Senior Vice President of Warner Bros. Interactive Entertainment, to see what he thinks of the current MMO market and how The Matrix Online fits into it.
Hall told us that work began on the technology for Matrix Online back in 2000, and it wasn't until 2002 that WBIE inked a deal with Monolith to begin developing the game. Interestingly, he said that Monolith had been working on the game even before they got the deal with WB...
